7 Email templates to help them respond to your cold emails
7 Email templates to help them respond to your cold emails
Blog Article
Cold emailing has gone through a lot of changes in the last two decades. Customers in contemporary society want to be communicated to in a personalized manner that best depicts understanding of their plight and/or want. For one to be successful then they have to have several different templates for the email that they are sending. Here are nine examples of effective cold email templates that you can tweak based on your audience:
1. The Presentation Email
The presentation email is a cold email, thus the objective will be to enlighten the prospect about who you are and what you do. The idea here is to get straight to the point, a busy entrepreneur or business person doesn’t need long pitches, be interested in their business and urge them to talk.
Example:
Hi [Name],
Welcome to emails am currently a fan of your company and came across [Prospect’s Company Name] and the manner you have been operating in [Prospect’s Department].
It will be great to know more about your projects and how I can assist you and your organization in attaining for instance, [Specific Benefit].
Would you mind talking with me?
Best regards,
[Your Name]
How to Get a Response:
Yes, the latter; concentrate on the position of the prospect and their practice rather than your own company. After doing your research show how you can help them and try and make the message more personal.
Dipak Vadera, Leadfeeder Sales Manager added that it is okay to write conversationally, but not using typical sales jargon with clear line breaks and mobile-friendly white space.
2. The Personalized Email
A personalized email tells the prospect that you have taken time to research their industry and the challenges that they go through. This makes your email look different and does not feel like one of the countless emails that people receive daily.
Example:
Hi [Name],
I was searching for information about [Industry] and my search led me to your company [Prospect’s Company]. I’ve been following your latest [Social Media/Website Content] and I believe my [Your Product] can provide a solution for [Problem Your Product Solves].
Is it possible for us to organize a 15-minute call to discuss how we could work together?
Best regards,
[Your Name]
Why It Works:
So why not go one step further than just using your name, and add some personality to it directly increasing your response rate?
The lead generation tool, Woodpecker, tracked 20 million cold emails over two years, and the authors determined that personalization increases results.
3. The before and after email
It is more focused on telling a story [about the prospect’s struggle], where your product is the remedy. It is a good way of painting the picture of what it is that the prospect’s business can achieve if the current challenges.
Example:
Hi [Name],
It is really a disgrace that you have not optimized your [Website/Blog] to mobile devices in a way that could cost you these customers.
Just picture how you can bring up your mobile traffic by applying a basic [Product/Service] that transforms browsing through mobile devices.
That is exactly what we provide at [Your Company], Our [Product or Service] is uniquely positioned to help clients to achieve their goals.
Are you keen on getting more information on this, or do you wish to be taken to some other part of the site?
Best regards,
[Your Name]
Why It Works:
Emphasizing the problem to the prospect and providing the solution taps into people’s need to change, and thus can get the prospect to act.
4. The Email with Useful Content.
Cold email doesn’t always have to be a sales pitch. Occasionally, valuable content creates a relationship and demonstrates the value of your company.
Example:
Hi [Name],
The case that we researched and explored to show how my team assisted [Success Story Company] in addressing [Problem] includes the following:
I found this to be informative and though it could be useful to [Prospect’s Company], I felt that I should extend the information to you.
Here’s the link: [URL].
Your opinion is highly valuable to me, If you are willing we can set a meeting to go over the discussion I have in my mind.
Best regards,
[Your Name]
Why It Works:
Useful content makes the prospects trust you and it is only proper that you get back their trust by making the next move.
5. Email Regarding a Person in Common
Where possible, it is recommended that you suggest how you know the person since this makes it easy to initiate a conversation.
Example:
Hi [Name],
By the way, I met [Mutual Connection] a few days ago and he/she recommended that I should get in touch with you.
They told you would possibly be interested in learning how they benefited from our services after addressing [Problem] and similarly, we can do the same for [Prospect’s Company].
Are you amicable to a 5-10 minute conversation for more discussion on this?
Best regards,
[Your Name]
Why It Works:
It’s easy to approach someone who has a mutual friend; meaning that, having a mutual contact would increase the chances of beginning a conversation.
Cold emails are common since they enable salespeople to communicate with leads they do not know personally. Cold calls are also the other option though depending on the goal that is to be achieved. If a prospect says they prefer to be contacted through an email rather than through a phone call, say that you would like to know what information they want then proceed to ask questions that would help in qualifying them.
6. The Email About Social Networks
Since prospects can decide at what time they want to be engaged, cold emailing is the most appropriate way of getting such leads engaged The tips below will assist the sales representative in personalizing a cold email effectively and getting a response from the prospect: This is a good way to show interest and there is nothing better than personal messages than the usual copy-pasted ones.
Example:
Hi [Name],
I came across the tweet that you posted recently regarding [Topic] and I kindly wanted to make a response.
I felt you would like to know because other companies such as [Your Clients] have also utilized [Your Product] for [Solve Related Problem].
Perhaps we could take time and arrange a call to discuss how we could as well do the similar for [Prospect’s Company]?
Best regards,
[Your Name]
Why It Works:
Using excerpts of their social media blog posts to relate them to the idea that you are aware of what they post makes your email more engaging.
7. The Email About the Competition
Cold calling a prospect accompanied by a competitor’s product in hand needs to be done very carefully. This involves highlighting the advantages of the product to the user while at the same time avoiding any form of comparison that degrades the other commodities in the market.
Example:
Hi [Name],
I was wondering whether you could tell me what product you are using at the moment to tackle [Solution], I saw that you are currently using [Competitor’s Product].
By how are you finding it, do you mean calling my mobile number?
Here at [Your Company], we have made it possible for other such companies to attain [Benefit] with a solution, we offer.
Well, that’s an idea where I would like to talk about how we could do the same for you.
Best regards,
[Your Name]
Why It Works:
To attract prospects from competitors the following approach should be implemented. A carefully constructed e-mail template should be used and it is not advisable to ‘bash’ the competitor. Rather, it is concerned with presenting your company’s capabilities and letting the prospect compare it with how your product can be of better help.
According to LeadNear, it is suggested that there is nothing wrong with emphasizing your organization’s competitive advantages that could be of relevance to the prospect.
Conclusion
Cold emailing is one of the most promising tactics in sales since it does not offer any false promises of getting personal with the prospect. When your sales correspondence includes changing caught inquiries to put a face to the batch of names you are sending the email to, you are enhancing the effectualness of your overall communication course of action. By integrating tools like LeadNear, which enables personalize and target your outreach, you're improving the prevalent contact procedure, making your cold emails more impactful.
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